As luxury real estate markets cool, some home-owners are turning to old-school methods to sell their high-end homes. Auctions have become a marketing option for selling luxury homes, mirroring common marketing techniques for high-end art, antiques and collectibles.
Summit Sotheby’s International Realty is proud to announce a new strategic and exclusive partnership with Platinum Luxury Auctions in Utah. This new relationship will allow Summit Sotheby’s International Realty to help clientele who seek an auction experience for their real estate assets.
Summit Sotheby’s International Realty preferred Platinum’s luxury auction services due to the firm’s extensive experience, its broker-friendly business model and its reputation for serving as an exceptional ambassador of their clients’ distinguished properties.
Platinum Luxury Auctions® is the only luxury auction company founded exclusively on experience in the auction sale of luxury properties on behalf of affluent owners. The members of Platinum’s team have closed more than $480 million in luxury real estate auction sales, and have advised or consulted on nearly $1.75 billion in additional luxury auction property volume. To hear what Platinum’s clients and partners have to say about these sales, please visit their Testimonials page.
Platinum’s luxury auction℠ platform combines key elements of the following five fields: luxury real estate brokerage, auctions, advertising, marketing and public relations. Platinum’s elegant combination of these services ensures its clients they are participating in the most sophisticated and effective auction program that is available for luxury properties. Further, the firm provides these services to its clients for a fraction of the cost required to retain experts from each of these fields individually.