Tag Archives: 2017

Celebrating an Extraordinary Year – SIR Achieves $95 Billion in Global Sales Volume for 2016

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Sotheby’s International Realty Achieved $95 Billion in Global Sales Volume for 2016
Summit Sotheby’s International Realty Reports $1.52 Billion in Sales Volume in Utah

PARK CITY, Utah (Feb 2017) – Summit Sotheby’s International Realty, a luxury real estate firm based in Park City, Utah today announced that the Sotheby’s International Realty® brand reported that in 2016 its affiliated brokers and sales professionals achieved approximately $95 billion in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions.

In addition, Summit Sotheby’s International Realty announced that it achieved $1.52 billion in sales volume in Utah for 2016.

Global Growth

The Sotheby’s International Realty® brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.

Outside the United States, the Sotheby’s International Realty brand achieved $10 billion in sales volume in 2016 and continued to expand into key markets. The brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro. The brand also expanded in the Asia-Pacific region through affiliations in Fiji and Shanghai and continued to grow in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.

In the United States, the Sotheby’s International Realty brand achieved $85 billion in sales volume in 2016 and also added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country. This past year witnessed continued significant growth by existing affiliate companies through talent attraction and mergers and acquisitions, most notably increasing the brand’s market presence in Lexington and Concord, Massachusetts, throughout southern Rhode Island and on the island of Kauai, Hawaii. The brand also entered several key new markets last year, namely: Gulf Shores, Alabama; Pittsburgh, Pennsylvania; and Virginia Beach, Virginia.

Innovative Technology

The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.

The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before. An alliance with Juwai.com was launched in 2016 that gives the Sotheby’s International Realty network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.

The Sotheby’s International Realty brand was the No. 1 real estate company represented in two of the six categories that comprise the annual REAL Trends/The Wall Street Journal “Top Thousand” report. The Sotheby’s International Realty brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the Sotheby’s International Realty brand as a leader in luxury real estate sales.

Summit Sotheby’s International Realty, which has offices in Park City, Salt Lake City, and St. George offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the firm’s property listings. In addition, the firm and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele. Property listings from Summit Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, summitsothebysrealty.com

Summit Sotheby’s International Realty is located at 1750 Park Avenue in Park City, Utah. For additional information, please contact 435.649.1884

Summit Sotheby’s International Realty was organized in 2008 and became the exclusive Sotheby’s International Realty company for the state of Utah. The firm has numerous offices and over 165 brokers and support staff associates serving some of Utah’s best-known luxury markets in Park City, Deer Valley® Resort, Heber, Midway, St. George and metropolitan Salt Lake City.

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CONTACT

Joe Averett
435.649.1884

Lifestory Research Reports: Sotheby’s International Realty Recognized as 2017 America’s Most Trusted Residential Real Estate Brokerage in the United States

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NEWPORT BEACH, Calif., Jan. 23, 2017 /PRNewswire/ — Sotheby’s International Realty ranks highest in trust among residential real estate brokerage brands according to Lifestory Research America’s Most Trusted® 2017 Residential Real Estate Brokerage Brand Study released today. The study, based on 6,299 consumer surveys, tracks how trust impacts the evaluations of residential real estate brokerage brands by home shoppers.

As the 2017 Lifestory Research America’s Most Trusted® Residential Real Estate Brokerage Brand, Sotheby’s International Realty produced the highest Net Trust Quotient Score, followed in order by (2) Berkshire Hathaway Home Services, (3) Better Homes and Gardens Real Estate, (4) ReMax, (5) Keller Williams Realty, (6) Prudential Real Estate, (7) Century 21, (8) Realty One Group, (9) Coldwell Banker, and (10) ERA. Visit www.lifestoryresearch.com for index scores and study details.

“Trust is at the forefront today in how people judge brands, products and companies,” said Lifestory Research President Eric Snider. “Trust is a foundational need that people have when looking for a new home and Sotheby’s International Realty is a brand that home shoppers trust.”

America’s Most Trusted®, in its fifth year, is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. Product categories included in the 2017 research program include: home builders, active adult resort home builders, faucets, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential real estate brokerages. Trust is measured through a Net Trust Quotient Score in which brands are divided into three categories: “advocates,” customers who feel a significant trust toward the brand; “neutrals,” those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and “antagonists,” who are skeptics with little, if any, trust in a specific brand.

About Lifestory Research

Lifestory Research is a trusted national independent market research firm passionate about customers, employees, brands and the science of influence. America’s Most Trusted is a registered trademark. Learn more at www.lifestoryresearch.com

No advertising or promotional use of this information allowed without prior written consent of Lifestory Research. Media use allowed with statement identifying Lifestory Research and study.

Collections 2017 Winter Edition

Welcome to the 2017 Winter Edition of Collections Magazine!

The Collections Magazine is Summit Sotheby’s International Realty’s premiere guide of the finest luxury properties, lifestyles and real estate throughout Utah. Each issue, published bi-annually, showcases luxury estates and homes for sale from the finest international real estate specialists.

Take a look behind the scenes as Summit Sotheby’s International Realty marketing team assembles the new Winter 2017 edition of the Collections Magazine.

The magazine epitomizes the passion, professionalism, and integrity of our sales associates, creative services team, and office staff. Our associates, powered by the unparalleled Sotheby’s International Realty global network, represent Utah’s most exceptional homes and estates. Inspired by distinctive lifestyles and those who seek the unique, we at Summit Sotheby’s International Realty approach luxury real estate unlike anyone else and are committed to artfully uniting extraordinary homes with extraordinary lives.

If you haven’t already picked up a copy, drop by our offices for a free copy or simply call or email us to have one mailed to you.

Pictured Above: Cover and inside fashion editorial was shot at Sunset Ranch , 6004 Maple Ridge Trail, listed at $7,995,000.

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