Tag Archives: buyer

2016 Profile of Home Buyers and Sellers

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For most home buyers, the purchase of real estate is one of the largest financial transactions they will make. Buyers purchase a home not only for the desire to own a home of their own, but also because of changes in jobs, family situations, and the need for a smaller or larger living area. This annual survey conducted by the NATIONAL ASSOCIATION OF REALTORS® of recent home buyers and sellers provides insight into detailed information about their experiences with this important transaction. Here are highlights from the latest report.

  • At 31 percent, the primary reason for purchasing a home was the desire to own a home of their own.
  • First-time buyers made up 35 percent of all home buyers, an increase over last year’s near all-time low of 32 percent.
  • Eighty-eight percent of buyers recently purchased their home through a real estate agent or broker.
  • Eighty-eight percent of buyers would use their agent againor recommend their agent to others.
  • Only eight percent of recent home sales were FSBO sales again this year. For the second year, this is the lowest share recorded since this report started in 1981.

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Summit SIR partners with Juwai.com to expose Utah luxury properties to China’s elite buyers

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In the past few years, Chinese buyers have started to make their presence felt on the global property market, snapping up everything from luxurious trophy homes and vineyards, to more modest condominiums and investment opportunities. For many Chinese, global property investment is an emerging opportunity which until recently was out of reach. Second only to the US in terms of international buying power, Chinese buyers represent a tremendous new market opportunity for property sellers around the world.

Juwai.com is where Chinese buyers search for international property. Juwai, which means “home overseas”, is visited by 2 million Chinese buyers each month from over 315 cities throughout China, as well as major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore.

Sotheby’s International Realty has announced an alliance with Juwai.com that enables the luxury real estate brand to generate Chinese buyer interest . As a truly international brand, Sotheby’s International Realty now has the most global representation on Juwai.com, displaying luxury listings from 65 countries and territories.

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“We are constantly looking for opportunities to expand globally by adding new distribution opportunities that showcase properties to affluent consumers in key growth markets.  The alliance with Juwai.com achieves that by giving us better access to a market that is already one of our most important, and which promises great future growth.

“One of Juwai.com’s key advantages is that it is hosted on both sides of China’s internet firewall, so its listings are visible online both within China and outside of China.”

–Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC

At this moment, one out of every 10 visitors on sothebysrealty.com is located in China, and the syndication and advertising program with Juwai.com will further strengthen the Sotheby’s International Realty brand presence in that market.  The  alliance includes the following components:

  • Listing display: Sotheby’s International Realty property listings will appear on Juwai.com and in its real estate search results.
  • First responders: Juwai.com’s Chinese-language team is located in mainland China so they can respond to consumer inquiries in real time, translate the inquiries into English and forward them to the Sotheby’s International Realty sales associate who has the listing.
  • Brand page: A Sotheby’s International Realty brand overview page carries information about the brand, a contact form and the network’s listings – all in one place.
  • Banner advertising: Sotheby’s International Realty banner ads will run on the Juwai.com homepage, promoting the company’s new brand page and listings to Juwai.com’s audience.

To see the Sotheby’s International Realty brand page on Juwai.com, visit: www.juwai.com/sothebysrealty

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