You’ve heard that a picture is worth 1,000 words? Well, Forrester Research found that just one minute of video is worth 1.8 million words — that’s the same as roughly 3,600 Web pages of text. And according to the Online Publishers Association, 80 percent of viewers remember what they’ve seen in videos.
Of homebuyers who use video in their search, 86 percent use it to research a particular community, and 70 percent use it to tour the inside of homes.
John Passerini, VP Interactive Marketing for Sotheby’s International Realty, asserts that video is an absolute necessity for REALTORS®. “Consumers are ready to consume video,” Passerini said about creating video consumers love. “That’s the way they want to experience properties. People want stories complemented with video content.”
Our real estate agents understand how important selling lifestyle can be in the selling process and have started to leverage it with the power of real estate video – real estate lifestyle video that is. A lifestyle video offers a way to not only show what a home looks like, its amenities or location – but how life could be lived IN IT.
Lifestyle videos create a unique selling proposition and value proposition for the agent. Luxury sellers and buyers want different, they want unique – lifestyle videos are both.
Ryan Samanka, our in-house videographer, has spent the last decade creating award-winning content with a focus on outdoor recreation, music, sports, arts, culture, and entertainment. Having worked on a wide variety of projects ranging from documentary production, cinematography, live television, photojournalism, and podcasting — to print, design, social media, and advertising — Ryan wields a versatile skill set which enables him to adapt and grow among the ever-expanding universe of multi-platform media industries.
About Summit Sotheby’s International Realty’s Videography Team
We take pride in offering our clients an unprecedented level of exposure. Day in and day out, the team at Summit Sotheby’s International Realty is working behind the scenes to innovate, be ahead of the curve, and ensure our clients’ properties are in front of qualified buyers worldwide.
From the way the day’s first light pours through a bedroom window, to the calming pops of the living room’s wood burning fireplace, every property has a story. We believe these stories need to be told and are a crucial part of successfully marketing our clients’ homes. This is why we’re proud to be Utah’s only real estate brokerage with an in-house, award winning video production team.
Ryan and our videography team, backed by the power of the Sotheby’s International Realty brand, push our video content out to over 5,000 websites, including the most trafficked news, finance, lifestyle and real estate websites in the world. Our commitment to bringing the newest technologies and creative marketing to those who trust us in representing their properties is just another reason why Summit Sotheby’s International Realty is like no other.
Summit Sotheby’s International Realty brand will continue to push the boundaries of video in the real estate industry – higher production value, 4K resolution, 360 video… so keep watching. Visit our video channel at summitsothebysrealty.com/video.