Tag Archives: real estate video

December 2017 Salt Lake County Real Estate Market Video Update

December 2017 Salt Lake County Real Estate Market Video Update

Summit Sotheby’s International Realty has released information about real estate markets in Salt Lake County for the previous month. These market reports focus on units sold, median sales price, days on market and the inventory of homes for sale.

Salt Lake County – Single Family Homes: Active inventory was down 21% from 2016 with 2,025 units on the market and down 17% from the previous month. The median listing price was $400,000. The average days on market was up 13% from 32 days in 2016 to 36 days in 2017. The median sales price was just over $330,000. The averages for units sold in the month of November decreased 8% for units sold year over year and decreased 15% month over month with a total of 985 units sold.

Salt Lake County – Condominiums: Active inventory was down 5% from 2016 with 595 units on the market and down 14% from the previous month. The median listing price was just under $270,000. The average days on market was down 3% from 33 days in 2016 to 32 days in 2017. The median sales price was just under $230,000. The averages for the month of December show an increase of 8% for units sold year over year and 29% change over the previous month with a total of 287 units sold.

To find out more about all our local real estate markets, watch our 60-second market videos at: www.summitsothebysrealty.com/market-update

Extraordinary Video of the Week: Awesome Unit with Unobstructed Views

$2,900,000 | Park City, Utah | Summit Sotheby’s International Realty

6597 Lookout Drive #9, Park City, Utah
5 BD | 4.5 BA | 5,743 SF | MLS #1388798

Located in the Silver Lake area of Deer Valley®. This exquisite townhome lives like a single family home with unobstructed views of Deer Valley® and Park City. This is a great family home with a superb great room, media room, plus a large family room, gourmet kitchen, and two-car garage. The HOA trails on the property and a free shuttle to both Snow Park and Silver Lake Lodge are just a few qualities of the property. Located mid-mountain at Deer Valley® Resort, the area known as Upper Deer Valley is the location of some of the area’s most beautiful and elegant mountain homes and condominiums.

The Importance of Video and Real Estate Marketing at Summit SIR

You’ve heard that a picture is worth 1,000 words? Well, Forrester Research found that just one minute of video is worth 1.8 million words — that’s the same as roughly 3,600 Web pages of text. And according to the Online Publishers Association, 80 percent of viewers remember what they’ve seen in videos.

Of homebuyers who use video in their search, 86 percent use it to research a particular community, and 70 percent use it to tour the inside of homes.

John Passerini, VP Interactive Marketing for Sotheby’s International Realty, asserts that video is an absolute necessity for REALTORS®. “Consumers are ready to consume video,” Passerini said about creating video consumers love. “That’s the way they want to experience properties. People want stories complemented with video content.”

Our real estate agents understand how important selling lifestyle can be in the selling process and have started to leverage it with the power of real estate video – real estate lifestyle video that is. A lifestyle video offers a way to not only show what a home looks like, its amenities or location – but how life could be lived IN IT.

Lifestyle videos create a unique selling proposition and value proposition for the agent. Luxury sellers and buyers want different, they want unique – lifestyle videos are both.

Ryan Samanka, our in-house videographer, has spent the last decade creating award-winning content with a focus on outdoor recreation, music, sports, arts, culture, and entertainment. Having worked on a wide variety of projects ranging from documentary production, cinematography, live television, photojournalism, and podcasting — to print, design, social media, and advertising — Ryan wields a versatile skill set which enables him to adapt and grow among the ever-expanding universe of multi-platform media industries.

About Summit Sotheby’s International Realty’s Videography Team

We take pride in offering our clients an unprecedented level of exposure. Day in and day out, the team at Summit Sotheby’s International Realty is working behind the scenes to innovate, be ahead of the curve, and ensure our clients’ properties are in front of qualified buyers worldwide.

From the way the day’s first light pours through a bedroom window, to the calming pops of the living room’s wood burning fireplace, every property has a story. We believe these stories need to be told and are a crucial part of successfully marketing our clients’ homes. This is why we’re proud to be Utah’s only real estate brokerage with an in-house, award winning video production team.

Ryan and our videography team, backed by the power of the Sotheby’s International Realty brand, push our video content out to over 5,000 websites, including the most trafficked news, finance, lifestyle and real estate websites in the world. Our commitment to bringing the newest technologies and creative marketing to those who trust us in representing their properties is just another reason why Summit Sotheby’s International Realty is like no other.

Summit Sotheby’s International Realty brand will continue to push the boundaries of video in the real estate industry – higher production value, 4K resolution, 360 video… so keep watching. Visit our video channel at summitsothebysrealty.com/video.

April 2017 Greater Park City Real Estate Update

April 2017 Greater Park City Real Estate Market Video Update

Summit Sotheby’s International Realty has released information about real estate markets in the Greater Park City area for March 2017. These market reports focus on units sold, median sales price, days on market and the inventory of homes for sale.

Greater Park City Area – Single Family Homes: Active inventory was down 15% from 2016 with 647 units on the market and down 0% from the previous month. The median listing price was just under $1,700,000. The average days on market was up 2% from 104 days in 2016 to 106 days in 2017. The median sales price was just under $750,000. The averages for units sold in the month of December increased 9% for units sold year over year and increased 27% decrease month over month with a total of 85 units sold.

Greater Park City Area – Condominiums: Active inventory was down 7% from 2017 with 464 units on the market and down 4% from the previous month. The median listing price was just under $990,000. The average days on market was down 4% from 88 days in 2016 to 106 days in 2017. The median sales price was just under $600,000. The averages for the month of December show a increase of 76% for units sold year over year and up 17% over the previous month with a total of 81 units sold.

To find out more about all our local real estate markets, watch our 60-second market videos at: www.summitsothebysrealty.com/market-update

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